A great post from copyblogger this week talks about finding your spine, the structure that guides and supports your content (in a blog post, but also applicable to other types of writing and creative output). Several examples are provided, as well as exercises for breaking through creative blocks and finding the spine.
- Harnessing the Metaphor (The Descriptive Spine)
- Giving Step-By-Step Directions (The Prescriptive Spine)
- Making a List (The Categorical Spine)
- Righting a Wrong (The Argumentative Spine)
