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Are you a spineless blogger?

Sep 25th, 2008

by bu.

A great post from copyblogger this week talks about finding your spine, the structure that guides and supports your content (in a blog post, but also applicable to other types of writing and creative output). Several examples are provided, as well as exercises for breaking through creative blocks and finding the spine.

Harnessing the Metaphor (The Descriptive Spine)
Giving Step-By-Step Directions (The Prescriptive Spine)
Making a List (The Categorical Spine)
Righting a Wrong (The Argumentative Spine)

Check out the full story at copyblogger.
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Posted in: Communications, Creative Industry.

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