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Posts Tagged ‘media’

Selling at light speed

A new study shows that commercials may effectively engage viewers, even if you’re fast-forwarding through them on your DVR.
When it comes to fast-forward advertisements, “the assumption has always been that they have no economic value, that they have no communication value,” said Alan Wurtzel, president for research at NBC Universal. “But the fact of the [...]

Recent goodies from StayFree!

Apparently, the print rag is on its way out, but you can still get great content via the Stay Free! Daily blog.
Prank of the Month — Fake Gucci Ad
This is hilarious, and safe for work, unlike those fake Puma ads…
The Message is the Medium
Still not sure I understand what these guys are doing, but obviously [...]

In-tunnel Advertising

This is so cool. Advertisements that achieve simulated motion by turning a subway into a zoetrope. See a video demonstration.
This blog began tracking the use of this technique, including a record of this being done back in the eighties.